Francisco Capetillo Traeger


Francisco Capetillo Traeger initiated his practice in Intellectual Property back in 1992, practicing in the largest and most recognized firms, where he acquired experience and escalated to leading positions in some of the most important intellectual property firms in Mexico. Francisco was a senior partner at Cuesta Llaca y Esquivel for 10 years. On 2016 he joined the Iberbrand team.  

By joining the Iberbrand team, Francisco brings with him over 25 years of experience in every field of Intellectual Property, including but not limited to trademark searches and trademark advice, filing and prosecution matters, licensing and assignment of trademarks, due diligence for mergers and acquisitions, strategic planning and trademark litigation, infringement actions and enforcement, domain name litigation, and patents. 

He represents big-name clients in the automotive, insurance and technological fields and manages portfolios for large and important companies. He has been involved and successfully settled complicated and delicate litigations on behalf of his clients. 

Not only has Francisco managed and prevailed in serious litigations but has also dealt with and recovered key domain names in procedures before WIPO. 

Within the International Trademark Association (INTA) and Mexican Association for the Protection of Intellectual Property (AMPPI) and he has served on a number of committees related to trademarks and domain names. He has written several articles for various international journals on the matter such as Managing Intellectual Property. 

LEGAL 500 recommends Francisco in the field of IP as a valued member of the IP team who looks after big-name clients. His charming personality and formality as well as his quick responsiveness makes him a remarkable attorney and negotiator. 

Francisco is a family man and loves riding his bicycle in his spare time, both road and mountain. He also loves progressive, alternative and classical music and enjoys nature.


Intellectual Property
Trademark and Patent Prosecution and Consulting
Trademark and Patent Litigation and Enforcement
Foreign prosecution and Litigation
Copyrights and Domain Names
Franchising and Licensing
Declarations of Fame and Notoriety


LL.B. Universidad Iberoamericana, Mexico City


International Trademark Association (INTA)
Association Internationale pour la Protection de la
Propriétè Intellectuelle (AIPPI)
European Communities Trade Mark Association (ECTA)
American Intellectual Propertyz Association (AIPLA)


English and Spanish