Julián VadilloPartnerjvadillo@iberbrand.com Started his career with his father Björn Vadillo Paulsen as an intern in Bufete Vadillo SC, at the time he began studying Law at Universidad Intercontinental in 1990.He was an associate in Rubio Villegas y Asociados SC until 1999, when he became independent and formed Vadillo & Co.In November of 2014 created Agency Firma SC along with Designer Francisco Rueda, company that co-lead until September 2021. Julián has been involved in intellectual property law for more than 30 years, mainly dealing with cases related to trademarks and copyright, and more recently Geographical Indications. In all these years he has been directly responsible for more than 20,000 cases and proceedings relating to trademarks, patents, designs and copyrights in Mexico and abroad. Julián is member of the Inter-American Association of Intellectual Property (ASIPI), International Trademark Association (INTA) and MARQUES, where he has been active member in several committees and work teams.Outside Intellectual Property, Julián is an avid collector of Mid-Century Modern American and Scandinavian Design. He is also involved in the production of vino-mezcal Tuxca and agriculture in a family business in Zapotitlán de Vadillo, South Jalisco, birth town of his grandfather Prof. Basilio Vadillo. AREAS OF PRACTICE Intellectual Property Trademark Prosecution and Consulting Trademark and Patent Litigation and Enforcement Copyright Geographical Indications MEMBERSHIP International Trademark Association (INTA) MARQUES ASIPI EDUCATION LL.B. Universidad Intercontinental, Mexico City LANGUAGES Spanish and English